The Power Of Choice
Effectiveness. Efficiency. Effectuation.
Our Business Leadership Consulting Story
EF Choice & Associates are experienced professionals in the leadership coaching industry. Our team of business leadership coaches are constantly gaining, and creating new tools, coaching initiatives, and methods, which directly influence how we execute the most impactful coaching solutions within your organization. With our innovative systematic approach, we help your organization become more agile. We develop more adaptable leaders, transform your teams, and help your organization thrive in constantly changing internal and external environments.

Our Mission
To help companies, small and large, define strategic objectives and formulate innovative solutions to effectively, and efficiently, reach desired business objectives.
Our Target Priorities - Building A Foundation To Thrive
Eugene Frazier, Founder & CEO

Core Focus Areas
Courageous
Leadership
Leadership
Transformation
Executive
Coaching
Organizational
Effectiveness
Mergers &
Acquisitions
Legacy & Wealth
Building
Our Collaborative Partnerships

Linkedin Advisors

My Coach Eugene