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Through this and other behavioral evaluative techniques, we help executives increase efficiency across the whole organizational framework.

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Eugene Frazier - Coaching Model

EF Choice & Associates Coaching Model for Success

As the business world becomes more complex with changing technology and global endeavors, the role of a leader is also growing in complexity making it more difficult to efficiently and effectively dedicate time to developing oneself.

Executive Coaching Service Offerings

Coaching Executives to Have Empathy and Foster Inclusion

The topic of Diversity and Inclusion is often met with skepticism and even disdain. Even among those who see Diversity and Inclusion as a driver or equitable and innovative workplaces, are overwhelmed with various stresses from their professional and personal lives. Empathy is the tool to win over detractors to Diversity and Inclusion and drive…
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 “Stakeholder Centered Coaching is a formula for measurable change. Neither the person being coached, nor the coach determines improvement. Rather the degree of improvement is determined by the stakeholders/raters of the leader over the course of the coaching engagement.”

- Dr. Marshall Goldsmith PhD 

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The best time to plant a tree was 20 years ago, the 2nd best time is today...